Your grand opening is your chance to make an impressive first impression.
From the signage outside your location to the products you hand out to guests, branded merchandise can help create excitement, introduce your business to the community and build top-of-mind awareness for your brand.
Let’s make your new business visible and start with some branded promotional products to consider:
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- Custom banners and signage
- Branded tablecloths
- Balloons and event decorations
- Branded staff apparel
- T-shirts and hats
- Stickers
- Tote bags
- Promotional giveaways that suite your target audience
Your grand opening event should feel like an introduction to your brand and every detail is an opportunity to reinforce who you are and what you do.
Over the years, I have received many branded promotional products that I continue to use on a regular basis from a leather binder, can cozy, hoodies, mittens to socks. All branded. All remind me of the event and the brand each time I use them. These branded promotional products worked for me and provided me with a tangible item to remember the brand and event years later.
A grand opening giveaway doesn’t have to be expensive to make an impression if you provide attendees with something that they will remember you by.
Some popular ideas include:
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- Branded pens
- Key tags
- Drinkware
- Tote bags
- Notebooks
- Tech accessories
- Stress balls or squishy products
- Stickers and decals
- Fun promotional products
Don’t forget to consider items that connect with your industry or the products and services you offer.
Another area to create great brand awareness is by dressing your team for the occasion. Your employees will be interacting with customers throughout your event; branded apparel helps make sure your staff is easy to identify.
Branded polos, T-shirts, hoodies, hats or jackets can create a professional and cohesive look while giving your team an opportunity to represent your new brand.
Staff branded apparel is wonderful as your staff can continue wearing those products long after the grand opening, creating ongoing brand exposure.
Remember your grand opening is also a great opportunity to create a branded experience.
Consider creating grand opening gift bags
- Branded tote
- Tumbler
- Promotional product
- Discount card
- Business information
- Small treat
Alternatively, you could create VIP customer gift boxes with premium branded merchandise for special guests, business partners or community supporters.
Your grand opening only happens once, so make it count.
At AMPLIFY, we can help you bring your new business to life with promotional products, branded apparel, printing, signage and event merchandise.
Whether you’re opening a storefront, launching a new service, expanding into a new location or introducing a completely new business, we’re here to help you create promotional products that get your brand noticed.
Have a launch coming up? Let’s AMP-up your grand opening.
Ashely Rocca is an AMP Tools strategist for AMPLIFY
October 2026
